IMLP Blog Alumni

Entries in twitter (3)

Wednesday
Jun302010

IMLP Now on Twitter!

 

Announcement: The GE IMLPs are now on Twitter! 

Different IMLPs will be tweeting daily about our lives in & outside of GE in 140 characters or less. We welcome questions and encourage you to follow us @GEIMLP!

Follow GE IMLP on Twitter

Follow us on Twitter at http://twitter.com/geimlp

 

Monday
Feb012010

GE Appliances Enters Realm of Social Media

Image courtesy of www.home-designing.com

Did you know?

- 77% of the total Internet audience participates in social media
- Viewing social media sites now surpasses personal email usage
- 70% of consumers trust opinions from other consumers’ online reviews*

In response to this transformation, GE Appliances (part of GE Home & Business Solutions) has recently joined the Facebook and Twitter family. 

The Appliances Facebook and Twitter pages provide an opportunity for consumers to provide feedback as well as notify us of any troubles they are experiencing with certain products.

Part of my rotation involves assisting the business to navigate through social media – which included designing the Facebook profile picture and the Twitter background.  This illustrates how us IMLP’s are given great opportunities to enhance our businesses from both an internal and external perspective.

Check them out here:

GE Appliances Facebook Fan Page
GE Appliances Twitter

*Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries

Wednesday
Jul222009

Twittering With Your Brain: Enabling Technology

Follow the Wadsworth Center on Twitter @uwbciThe short message from 2nd rotation IMLP Alana Edumunds, "GE IMLP," that appeared on Twitter is not an ordinary message.

The unusual thing about this message is how she wrote it:  with her brain waves.

On July 13th, a group of 5 Schenectady Infra Energy IMLP interns accompanied by their buddy Alana Edmunds and IMLP champion visited the Wadsworth Research Center in Albany, NY to learn about the impressive research going on in the area of developing a brain-computer interface (BCI).

The BCI interface is primarily being built for patients suffering from amyotrophic lateral sclerosis (ALS), a disabling condition created by brain-stem stroke or spinal-cord injury. People with these disorders gradually lose their ability to use their muscles and therefore lose their capability to communicate with the outside world by speaking, nodding, or even with eye movement.

For almost 20 years, researchers at the Wadsworth Center have been developing a BCI system to help such paralyzed people communicate and hence lead productive and fulfilling lives.

Gerwin Schalk, chief software engineer of the Wadsworth BCI project was our tour guide. He started the tour by explaining how the BCI system records the brain's electrical activity. First, he showed us a swimming cap with a series of electrodes fitted to record Electrophysiological signals (EEG signals) from the scalp, and then explained the process of recording these signals.

To actually type via brainwaves, a user watches a computer screen that displays a flashing matrix of letters that correspond to the keys of a standard computer keyboard. To type, the user must focus on the next letter of the word he or she wishes to spell and when that particular letter flashes, the user must convey this selection message to the brain in some way - which could be thinking"that's it," or tapping a finger.

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