A Day at GE Appliances

Why did 45 IMLPs from four different businesses get together at the headquarters of GE Appliances in Louisville, Kentucky?

a. To learn more about GE Appliances through business overviews from both GE Appliances’ CIO and VP of Technology

b. To tour Appliance Park’s newly opened LEED certified data center

c. To see GE’s onsite dishwasher manufacturing line in action

d. To hear about GE’s Home Energy Managementinitiative

e. To reunite with friends made in Bootcamp

f. To be racehorse jockeys at Louisville’s Churchill Downs in this past weekend’s Breeder’s Cup

g. All of the above, except choice f

Click to read more ...

GE Appliances Enters Realm of Social Media

Image courtesy of www.home-designing.com

Did you know?

- 77% of the total Internet audience participates in social media
- Viewing social media sites now surpasses personal email usage
- 70% of consumers trust opinions from other consumers’ online reviews*

In response to this transformation, GE Appliances (part of GE Home & Business Solutions) has recently joined the Facebook and Twitter family. 

The Appliances Facebook and Twitter pages provide an opportunity for consumers to provide feedback as well as notify us of any troubles they are experiencing with certain products.

Part of my rotation involves assisting the business to navigate through social media – which included designing the Facebook profile picture and the Twitter background.  This illustrates how us IMLP’s are given great opportunities to enhance our businesses from both an internal and external perspective.

Check them out here:

GE Appliances Facebook Fan Page
GE Appliances Twitter

*Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries