IMLP Blog Alumni

Entries in design (2)

Monday
Feb012010

GE Appliances Enters Realm of Social Media

Image courtesy of www.home-designing.com

Did you know?

- 77% of the total Internet audience participates in social media
- Viewing social media sites now surpasses personal email usage
- 70% of consumers trust opinions from other consumers’ online reviews*

In response to this transformation, GE Appliances (part of GE Home & Business Solutions) has recently joined the Facebook and Twitter family. 

The Appliances Facebook and Twitter pages provide an opportunity for consumers to provide feedback as well as notify us of any troubles they are experiencing with certain products.

Part of my rotation involves assisting the business to navigate through social media – which included designing the Facebook profile picture and the Twitter background.  This illustrates how us IMLP’s are given great opportunities to enhance our businesses from both an internal and external perspective.

Check them out here:

GE Appliances Facebook Fan Page
GE Appliances Twitter

*Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries

Friday
Dec182009

Hands on with Santa Claus

GE's Santa Sleigh So as part of my rotation I have had the amazing experience of working directly with a team, that works with a team, that works with a team, that works for Santa Claus. Those teams have been hard at work for the past year or so developing some amazing proprietary technology for Santa’s sleigh.

We all know that traditionally Santa has had a rather old fashioned sleigh pulled by his reindeer, but the reindeer are getting old and so is Santa and so GE has solved some of those traditional problems. Some of the new features include OLED lighting, RFID Asset tracking (for Santa’s many gifts), and much more. Another cool thing is that most of this stuff is in development or has been developed by GE already.

Take a look at the app below to learn more.

Click to read more ...